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Marketing communications :

Pelsmacker, Patrick de, 1957- Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - Second edition. - xv, 578 pages : illustrations (some colour) ; 25 cm.

ISBN: 0273685007

Subjects--Topical Terms:
Communication in marketing.

Library Services

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