The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by David Meerman Scott.

By: Scott, David Meerman [author.].

Publisher: Hoboken, New Jersey : Wiley, [2015]Edition: Fifth edition.Description: xxi, 458 pages : illustrations (black and white) ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119070481 (paperback).Subject(s): Internet marketing | Public relations

| Management and Business StudiesAlso published electronically.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 5 Lending	658.872 SCO (Browse shelf(Opens below))	1	Available		3230203722

Includes index.

Formerly CIP. Uk

Also published electronically.

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by David Meerman Scott.

By: Scott, David Meerman [author.].