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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt, Douglas Cameron.
By: Holt, Douglas B [author.].
Contributor(s): Cameron, Douglas [author.].
Publisher: Oxford : Oxford University Press, 2012Copyright date: ©2010Description: xv, 387 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199655854 (pbk.) :; 0199655855 (pbk.) :.Subject(s): Branding (Marketing) | Marketing -- Social aspects | Branding (Marketing) -- Case studies| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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4 Week Loan
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City Campus Library Level 5 Lending | 658.827 HOL (Browse shelf(Opens below)) | 1 | Available | 3230280184 |
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| 658.827 FIE The brand book : an insider's guide to brand building for businesses and organizations / | 658.827 GRA Made with : | 658.827 HAM Branding your business / | 658.827 HOL Cultural strategy : | 658.827 JON Branding : a very short introduction / | 658.827 KAP The new strategic brand management : creating and sustaining brand equity long term / | 658.827 LOI Lois logos : |
