Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.
By: Batsell, Jake [author.]
.
Series: Columbia journalism review books.Publisher: Chichester : Columbia University Press, 2015Copyright date: ©2015Description: xxxiv, 195 pages : illustrations ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780231168342 (cloth : alk. paper); 9780231168359 (pbk. : alk. paper).Subject(s): Journalism -- United States -- History -- 21st century | News audiences -- United States -- History -- 21st century | Online journalism -- United States -- History -- 21st century | Social media -- United States| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
4 Week Loan
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City Campus Library Level 4 Lending | 071.3 BAT (Browse shelf(Opens below)) | 1 | Available | 3230280287 |
Includes bibliographical references (pages 157-176) and index.
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
