How to plan advertising.

Publisher: London : Cassell in association with the Account Planning Group, 1997Edition: 2nd ed. / edited by Alan Cooper.Description: xvii,201p. : ill., facsim.,forms,ports. ; 25 cm.ISBN: 0304701432(pbk.) :.Subject(s): Advertising -- Planning | Advertising -- Great Britain -- Planning

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 5 Lending	659.1 COO (Browse shelf(Opens below))	1	Available		3230149016
4 Week Loan	City Campus Library Level 5 Lending	659.1 COO (Browse shelf(Opens below))	2	Available		3230143297

1997

Previous ed.: 1987.

Includes bibliographical references and index.

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