Visual persuasion : the role of images in advertising / Paul Messaris.

Publisher: London ; Sage Publications, c1997Description: xxii, 297 p. : ill. ; 24 cm.ISBN: 0803972466 (pbk. : alk. paper).Subject(s): Advertising -- Psychological aspects | Visual communication | Commercial art

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 5 Lending	659.104 MES (Browse shelf(Opens below))	1	Available		3230033375

Includes bibliographical references (p. 275-288) and index.

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