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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.
By: Cato, Mac [author.]
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Publisher: Beverly, MA : Rockport, c2010Description: 208 p. : ill. ; 27 cm.ISBN: 9781592535170; 1592535178.Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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4 Week Loan
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City Campus Library Level 5 Lending | 658.827 CAT (Browse shelf(Opens below)) | 1 | Available | 3230146460 |
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| 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 BOY Brand famous : | 658.827 BUL Brand journalism / | 658.827 CAT Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / | 658.827 CLI Brands and branding : | 658.827 COO CoolBrands® 2013/14 : | 658.827 FIE The brand book : an insider's guide to brand building for businesses and organizations / |
