Branded beauty : how marketing changed the way we look / Mark Tungate.
By: Tungate, Mark [author.]
.
Publisher: London : Kogan Page, 2011Edition: 1st ed.Description: viii, 277 p. ; 24 cm.ISBN: 9780749461812 (hbk.) :; 0749461810 (hbk.) :.Subject(s): Cosmetics industry | Branding (Marketing) | Advertising -- Cosmetics | Management and Business Studies| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
1 Week Loan
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City Campus Library Level 4 Lending | 381.4767 TUN (Browse shelf(Opens below)) | 1 | Available | 3230290843 |
Formerly CIP. Uk
Includes bibliographical references (p. [257]-258) and index.
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
