Marketing in travel and tourism. [electronic resource] /
By: Middleton, Victor T. C [author.]
.
Contributor(s): Fyall, Alan [author.] | Ranchhod, Ashok [contributor.].
Publisher: Oxford : Butterworth-Heinemann, 2009Edition: 4th ed. / Victor T.C. Middleton ... [et al.].Description: xxv, 502 p. : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 9780080942957 (e-book).Subject(s): Tourism -- Marketing | Travel and Tourism | Management & management techniques | Hospitality & service industriesGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780750686938Summary: 'Marketing in Travel and Tourism' takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
e-book
|
Digital Library Digital Library Browns ebook | 338.479 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230222779 |
Previous ed.: published as by Victor T.C. Middleton. 2001.
Formerly CIP. Uk
Includes bibliographical references and index.
'Marketing in Travel and Tourism' takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Also available in printed form ISBN 9780750686938
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
