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Media on the move [electronic resource] : global flow and contra-flow / edited by Daya Kishan Thussu.

Contributor(s): Thussu, Daya Kishan [editor.].
Series: Communication and society. Publisher: London : Routledge, 2007Description: xv, 267 p.ISBN: 9780203001233 (e-book).Subject(s): Communication, International | Globalization | Media Studies | Sociology & anthropology | Communication studies | Cultural studies | Media studies | Popular cultureGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780415354585Summary: The advent of digital technologies and the growing availability of affordable communication satellites has transformed the global media landscape. This title examines how the new trends are affecting the globalization of media and how media discourses have been affected by this contraflow. Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global. The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West. Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Move provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.
Holdings
Item type Current library Call number Status Notes Date due Barcode
e-book e-book Digital Library Digital Library Browns ebook 302.2 EBOOK (Browse shelf(Opens below)) Not for loan Use your City Account login details. 3230222666

Includes bibliographical references and index.

The advent of digital technologies and the growing availability of affordable communication satellites has transformed the global media landscape. This title examines how the new trends are affecting the globalization of media and how media discourses have been affected by this contraflow. Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global. The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West. Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Move provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.

Also available in printed form ISBN 9780415354585

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.

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