Facets of corporate identity, communication and reputation [electronic resource] / edited by T.C. Melewar.
Contributor(s): Melewar, T. C [editor.]
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Publisher: London : Routledge, 2008Description: xvii, 233 p. : ill.ISBN: 9780203931943 (e-book).Subject(s): Corporate image | Public relations | Business communication | Business and Management | Sales & marketing | Advertising | Media studies | Public relations | Business & Management | Organizational theory & behaviourGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780415405287Summary: This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia. Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
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e-book
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Digital Library Digital Library Browns ebook | 659.2 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230345006 |
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Includes bibliographical references and index.
This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia. Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
Also available in printed form ISBN 9780415405287
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
