Stormy skies [electronic resource] : airlines in crisis / Paul Clark.
By: Clark, Paul [author.]
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Publisher: Farnham : Ashgate, c2010Description: xvi, 162 p. : ill., maps.Content type: text Media type: computer Carrier type: online resourceISBN: 9780754697565 (e-book).Subject(s): Airlines | Airlines -- Customer services | Transport | Aerospace & aviation technology | Transport industries | Aircraft: general interestGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780754678878Summary: This title captures the key issues that determine a viable airline industry in an increasingly globalized world and calls for more radical business thinking to ensure that mistakes are avoided in future. As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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e-book
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Digital Library Digital Library Browns ebook | 387.7 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230250327 |
Formerly CIP. Uk
Includes bibliographical references and index.
This title captures the key issues that determine a viable airline industry in an increasingly globalized world and calls for more radical business thinking to ensure that mistakes are avoided in future. As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
Also available in printed form ISBN 9780754678878
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
