Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana Maria Munar.
By: Cai, Liping A [author.]
.
Contributor(s): Gartner, William C [author.] | Munar, Ana María [author.].
Series: Bridging tourism theory and practice: v. 1.Publisher: Bingley : Emerald, 2009Description: viii, 297 p. : ill., maps.ISBN: 9781849507219 (e-book).Subject(s): Place marketing | Tourism -- Social aspects | National tourism organizations -- Evaluation | Place marketing -- Citizen participation | Travel and Tourism | Sales & marketing | Hospitality & service industriesGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9781849507202Summary: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
e-book
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Digital Library Digital Library Browns ebook | 338.479 EBOOK (Browse shelf(Opens below)) | 128.99 | Not for loan | Use your City Account login details. | 3230222776 |
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| 338.479 EBOOK Tourism and Technology / | 338.479 EBOOK Contemporary tourism an international approach / | 338.479 EBOOK Marketing in food, hospitality, tourism and events a critical approach / | 338.479 EBOOK Tourism branding communities in action / | 338.479 EBOOK Worldwide destinations the geography of travel and tourism / | 338.479 EBOOK Consumer behaviour in tourism | 338.479 EBOOK Manual of travel agency practice. |
Includes bibliographical references and index.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.
Also available in printed form ISBN 9781849507202
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
