Consumer behaviour in tourism [electronic resource] / John Swarbrooke and Susan Horner.
By: Swarbrooke, John [author.]
.
Contributor(s): Horner, Susan [author.].
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2007Edition: 2nd ed.Description: ix, 428 p. : ill.ISBN: 9780080466958 (e-book).Subject(s): Consumer behavior | Tourism | Travel and Tourism | Sales & marketing | Management & management techniques | Hospitality & service industriesGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780750667357Summary: Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport. Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
e-book
|
Digital Library Digital Library Browns ebook | 338.479 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230281040 |
Previous ed.: 1999.
Includes bibliographical references (p. 417-423) and index.
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport. Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
Also available in printed form ISBN 9780750667357
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
