Managing visitor attractions. [electronic resource] /
By: Fyall, Alan [author.]
.
Contributor(s): Garrod, B. (Brian) [author.] | Leask, Anna [author.].
Publisher: Oxford : Butterworth-Heinemann, 2008Edition: 2nd ed. / [edited by] Alan Fyall ... [et al.].Description: xix, 364 p. : ill., maps.Content type: text Media type: computer Carrier type: online resourceISBN: 9780080557588 (e-book).Subject(s): Tourism -- Management | Recreation -- Management | Industry | Industry & industrial studies | Transport: general interest | Hospitality & service industriesGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9780750685450Summary: The five sections that comprise this study chart the role, development, management, marketing and future of visitor attractions. The book features case studies from Europe, Asia and North America. Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, Managing Visitor Attractions is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.Now in its second edition, this book fully revised with five completely new chapters, including interpretation, attraction failure and success, and brand management. It provides cutting-edge insight into the issues, principles and practices of visitor attractions. It includes well-renowned contributors with a wealth of experience in the field. It includes new and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
e-book
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Digital Library Digital Library Browns ebook | 338.479 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230222772 |
Rev. ed. of: Managing visitor attractions / edited by Alan Fyall, Brian Garrod, Anna Leask. 2002.
Formerly CIP. Uk
Includes bibliographical references and index.
The five sections that comprise this study chart the role, development, management, marketing and future of visitor attractions. The book features case studies from Europe, Asia and North America. Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, Managing Visitor Attractions is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.Now in its second edition, this book fully revised with five completely new chapters, including interpretation, attraction failure and success, and brand management. It provides cutting-edge insight into the issues, principles and practices of visitor attractions. It includes well-renowned contributors with a wealth of experience in the field. It includes new and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.
Also available in printed form ISBN 9780750685450
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
