Packaging the brand [electronic resource] / the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
By: Ambrose, Gavin [author.]
.
Contributor(s): Harris, Paul [author.].
Series: Required reading range. Course reader: Publisher: Lausanne : AVA Academia, c2011Description: 207 p. : ill. (chiefly col.).ISBN: 9782940439799 (e-book).Subject(s): Packaging -- Design | Brand name products -- Marketing | Industrial design coordination | Technology | Industrial chemistry & manufacturing technologies | Product design | Other manufacturing technologiesGenre/Form: Electronic books.Online resources: View this item online Also available in printed form ISBN 9782940411412Summary: This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
e-book
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Digital Library Digital Library Browns ebook | 688.8 EBOOK (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. | 3230345057 |
Includes bibliographical references and index.
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Also available in printed form ISBN 9782940411412
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
