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Brand management : co-creating meaningful brands / Michael Beverland.
By: Beverland, Michael [author.]
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Publisher: London : SAGE, [2021]Copyright date: ©2021Edition: Second edition.Description: xx, 410 pages : illustrations (chiefly colour) ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781529720129 (pbk.) :.Subject(s): Branding (Marketing) | Brand name products
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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4 Week Loan
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City Campus Library Level 5 Lending | 658.827 BEV (Browse shelf(Opens below)) | 1 | Available | 3230266703 | ||
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4 Week Loan
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City Campus Library Level 5 Lending | 658.827 BEV (Browse shelf(Opens below)) | 2 | Available | 3230266704 |
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| 658.827 BAI Myths of branding : | 658.827 BER How cool brands stay hot : | 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 BOY Brand famous : | 658.827 BUL Brand journalism / | 658.827 CAT Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / |
This edition also issued in print: 2021.
Previous edition: 2018.
Includes bibliographical references and index.
