Sustainable marketing : how to drive profits with purpose / Michelle Carvill, Gemma Butler and Geraint Evans.
By: Carvill, Michelle [author.]
.
Contributor(s): Butler, Gemma [author.] | Evans, Geraint (Consultant) [author.].
Publisher: London : Bloomsbury Business, 2021Copyright date: ©2021Description: xv, 304 pages : illustrations (black and white) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781472979131 :; 1472979133.Subject(s): Green marketing | SustainabilityAlso issued online.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
4 Week Loan
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City Campus Library Level 5 Lending | 658.802 CAR (Browse shelf(Opens below)) | 1 | Available | 3230261695 |
Formerly CIP. Uk
Includes bibliographical references and index.
Where are we... situation analysis -- Sustainability and leadership -- The importance of stakeholder engagement -- Sustainable supply chain management -- Beyond corporate social responsibility -- Reducing waste in the workplace -- Plastic: reduce, reuse, recycle -- Climate change and the carbon challenge -- Sustainable energy -- Sustainable yet innovative packaging -- The importance of effective partnerships -- Summary and next steps.
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
Also issued online.
