An introduction to survey research / Ernest L. Cowles.
By: Cowles, Ernest [author.].
Contributor(s): Credo Reference (Firm) [distributor.].
Publisher: Boston, Massachusetts : Credo Reference, 2021Edition: Second edition; [Enhanced Credo edition].Description: 1 online resource (20 entries) : 8 images ; digital files.Content type: text | still image Media type: electronic Carrier type: online resourceISBN: 9781787857520.Subject(s): Social surveys | Questionnaires -- Design | Sampling (Statistics)Genre/Form: Electronic books.Online resources: View this item online| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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e-book
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Digital Library Digital Library Credo ebook | 300.723 (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. |
Preface -- Acknowledgments -- Introduction -- Part I. The basics of survey research: Probability sampling; Total survey error; Factors to consider when thinking about surveys: the groundwork; Modes of survey delivery; References -- Part II: Carrying out the survey: Writing good questions; Carrying out the survey; Changing technology and survey research; Presenting survey results; References -- About the authors.
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An Introduction to Survey Research: The Basics of Survey Research, Second Edition introduces fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods.
Mode of access: World Wide Web.
Description based on title page of print version.
