Retail marketing and branding : a definitive guide to maximising ROI / Jesko Perrey and Dennis Spillecke.

By: Perrey, Jesko .

Contributor(s): Spillecke, Dennis .

Publisher: Chichester : John Wiley & Sons, 2013Copyright date: ©2013Edition: Second edition.Description: xxii, 374 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118489529.Subject(s): Marketing | Retail trade | Branding (Marketing)

Holdings ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 5 Lending	658.87 PER (Browse shelf(Opens below))	1	Available		3230225640

Place hold
Print
Report a concern
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

City of Glasgow College

Retail marketing and branding : a definitive guide to maximising ROI / Jesko Perrey and Dennis Spillecke.

By: Perrey, Jesko.

Contributor(s): Spillecke, Dennis.

By: Perrey, Jesko .

Contributor(s): Spillecke, Dennis .