TY  - BOOK
AU  - Bull,Andy
TI  - Brand journalism
SN  - 9780415638098 (hbk.) :
U1  - 658.827 23
PY  - 2013///
CY  - Abingdon
PB  - Routledge
KW  - Branding (Marketing)
KW  - Advertising
N1  - Includes bibliographical references
ER  -