Pelsmacker, Patrick de,  1957- Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - Second edition. 
 - xv, 578 pages :  illustrations (some colour) ;  25 cm. 
<br/><br/><label>ISBN: </label>0273685007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.