Messaris, Paul. <br/><br/>
Visual persuasion :  the role of images in advertising / 
Paul Messaris. 
 - London ;  Sage Publications,  c1997. 
 - xxii, 297 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-288) and index. 
<br/><br/><label>ISBN: </label>0803972466 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Visual communication<br/>Commercial art.
<br/><br/><label>Dewey Class. No.: </label>659.1/042