Cope, Jon. <br/><br/>
Fashion promotion in practice / 
Jon Cope and Dennis Maloney. 
 - 216 pages ;  27 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references (pages 204-208) and index. 
<br/><br/>Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. 
<br/><br/><label>ISBN: </label>9781472568922 (pbk.) :  £37.99 
<br/><br/><label>LCCN: </label>2015010936   
<br/><br/><label>Nat. Bib. No.: </label>GBB5F8775  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017603548  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Fashion<br/>Sales promotion<br/>Fashion merchandising
<br/><br/><label>LC Class. No.: </label>HF6161.C44  / C67 2016 
<br/><br/><label>Dewey Class. No.: </label>659.1974692