TY  - BOOK
AU  - Melewar,T.C.
TI  - Facets of corporate identity, communication and reputation
SN  - 9780203931943 (e-book)
AV  - HD59.2 .F33 2008
U1  - 659.2 22
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Corporate image
KW  - Public relations
KW  - Business communication
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Advertising
KW  - Media studies
KW  - Business & Management
KW  - Organizational theory & behaviour
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9780415405287; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia; Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=CityGlasC&isbn=9780203931943
ER  -