Mullin, Bernard James, <br/><br/>
Sport marketing / 
Bernard Mullin, Stephen Hardy and William Sutton. 
 - Fourth edition. 
 - xix, 483 pages :  illustrations (some colour) ;  29 cm 
<br/><br/> Previous edition: Champaign, Ill.: Human Kinetics, 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781450424981 (hbk.) :  £66.99 
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Sports
<br/><br/><label>Dewey Class. No.: </label>796.0698