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121.
Copywriting [electronic resource] / Rob Bowdery.

by Bowdery, Rob [author.].

Publisher: Lausanne : AVA Academia, c2008Online access: View this item online Availability: Items available for reference: Digital Library [Call number: 659.132 EBOOK] (1). Location(s): Digital Library Browns ebook 659.132 EBOOK.
122.
The fundamentals of creative advertising [electronic resource] / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

by Burtenshaw, Ken [author.] | Mahon, Nik [author.] | Barfoot, Caroline [author.].

Edition: 2nd ed.Publisher: Lausanne : AVA Academia, c2011Online access: View this item online Availability: Items available for reference: Digital Library [Call number: 659.1 EBOOK] (1). Location(s): Digital Library Browns ebook 659.1 EBOOK.
123.
Emotions, Advertising and Consumer Choice [electronic resource] / Flemming Hansen, Sverre R. Christensen.

by Hansen, Flemming [author.] | Christensen, Sverre Riis [author.].

Publisher: Frederiksberg : Copenhagen Business School Press, 2007Online access: View this item online Availability: Items available for reference: Digital Library [Call number: 658.834 EBOOK] (1). Location(s): Digital Library Browns ebook 658.834 EBOOK.
125.
Social media marketing / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: Fourth edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 658.872 TUT.
126.
Hidden persuasion : 33 psychological influence techniques in advertising / Marc Andrews, Matthijs van Leeuwen and Rick van Baaren.

by Leeuwen, Matthijs van [author.] | Baaren, Rickert Bart van, 1975- [author.].

Publisher: Amsterdam : BIS Publishers, 2019Copyright date: ©2013Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.1 LEE.
127.
Fashion styling / Jacqueline McAssey, Sophie Benson and Clare Buckley.

by McAssey, Jacqueline [author.] | Benson, Sophie (Fashion journalist) [author.] | Buckley, Clare [author.].

Edition: Second edition.Publisher: London : Bloomsbury Visual Arts, 2022Copyright date: ©2022Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 746.92 MCA.
128.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley.

by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author.].

Edition: Fifth edition.Publisher: London : SAGE, 2021Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.1 HAC.
129.
Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.

by Mogaji, Emmanuel [author.].

Publisher: Abingdon : Routledge, 2021Availability: Items available for loan: City Campus Library (3). Location(s): Level 5 Lending 659.1 MOG.
130.
Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [author.].

Edition: Sixth edition.Publisher: London : SAGE, 2022Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 658.8 MOO.
131.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.].

Edition: Second edition.Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 658.872 HEI.
132.
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook.

by Wright, Travis [author.] | Snook, Chris J [author.].

Publisher: Hoboken : John Wiley & Sons, [2017]Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 658.872 WRI.
133.
A historical explanation into the male gaze in advertising and its impact on women / Nicole Duffin.

by University of the West of Scotland.

Publisher: Dissertation : B.A.(Hons) ; University of the West of ScotlandPublisher: [2022]Availability: Items available for reference: City Campus Library [Call number: 779.092 DUF] (1). Location(s): Level 5 Issue Desk Reference 779.092 DUF.
134.
Has the change in social attitudes affected advertising and fashion photography / Rebecca Raw.

by University of the West of Scotland.

Publisher: Dissertation : B.A.(Hons) ; University of the West of ScotlandPublisher: [2020]Availability: Items available for reference: City Campus Library [Call number: 779.092 RAW] (1). Location(s): Level 5 Issue Desk Reference 779.092 RAW.
135.
Analysing cultural advertising within Scotland / Lindsay Stockley.

by University of the West of Scotland.

Publisher: Dissertation : B.A.(Hons) ; University of the West of ScotlandPublisher: [2022]Availability: Items available for reference: City Campus Library [Call number: 779.092 STO] (1). Location(s): Level 5 Issue Desk Reference 779.092 STO.
136.
Ogilvy on advertising / David Ogilvy.

by Ogilvy, David, 1911-1999 [author.].

Publisher: London : Welbeck, 2023Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.1 OGI.
137.
Copywriting is... : 30-or-so thoughts on thinking like a copywriter / Andrew Boulton.

Publisher: Wokingham : Gasp Books, 2021Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.132 BOU.
138.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

by Bly, Robert W [author.].

Edition: Fourth edition.Publisher: New York : St. Martin's Publishing, 2020Copyright date: ©2020Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.132 BLY.
139.
Copywriting secrets : how everyone can use the power of words to get more clicks, sales, and profits . . . no matter what you sell or who you sell it to! / Jim Edwards.

by Edwards, Jim, 1942- [author.].

Publisher: Powell, OH : Author Academy Elite, 2018Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Journal 659.132 EDW.
140.
Copywriting made simple : how to write powerful and persuasive copy that sells / Tom Albrighton.

Publisher: Norwich : ABC Business Communications ; 2020Copyright date: ©2018Availability: Items available for loan: City Campus Library (1). Location(s): Level 5 Lending 659.132 ALB.
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