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Innovative marketing communications : strategies for the events industry /

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - xxi, 322 pages : illustrations ; 25 cm. - Events management series . - Events management series .

Formerly CIP.

Includes bibliographical references and indexes.

ISBN: 0750663618 (pbk.) : £26.99

LCCN: 2005925262

Nat. Bib. No.: GBA503048 bnb

Subjects--Topical Terms:
Special events--Management.
Special events--Marketing.

Dewey Class. No.: 394.2068

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City of Glasgow College

Innovative marketing communications : strategies for the events industry /