Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.
By: Masterman, Guy [author.].
Contributor(s): Wood, Emma H [author.].
Series: Events management series: Publisher: Oxford : Elsevier Butterworth-Heinemann, 2006Copyright date: ©2006Description: xxi, 322 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750663618 (pbk.) :.Subject(s): Special events -- Management | Special events -- MarketingOnline resources: Publisher descriptionFormerly CIP. Uk
Includes bibliographical references and indexes.