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Fashion promotion in practice /

Cope, Jon.

Fashion promotion in practice / Jon Cope and Dennis Maloney. - 216 pages ; 27 cm.

Formerly CIP.

Includes bibliographical references (pages 204-208) and index.

Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.

ISBN: 9781472568922 (pbk.) : £37.99

LCCN: 2015010936

Nat. Bib. No.: GBB5F8775 bnb

Nat. Bib. Agency Control No.: 017603548 Uk

Subjects--Topical Terms:
Advertising--Fashion
Sales promotion
Fashion merchandising

LC Class. No.: HF6161.C44 / C67 2016

Dewey Class. No.: 659.1974692

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City of Glasgow College

Fashion promotion in practice /