Fashion promotion in practice / Jon Cope and Dennis Maloney.
By: Cope, Jon.
Contributor(s): Maloney, Dennis (Fashion writer)
.
Publisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing, PLC, [2016]Description: 216 pages ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781472568922 (pbk.) :.Subject(s): Advertising -- Fashion | Sales promotion | Fashion merchandising| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
4 Week Loan
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City Campus Library Level 5 Lending | 659.197 COP (Browse shelf(Opens below)) | Available | 3230350390 |
Formerly CIP. Uk
Includes bibliographical references (pages 204-208) and index.
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
