The ultimate MBA book : (Record no. 49668)

MARC details
000 -LEADER
fixed length control field 04014nam a2200589 i 4500
001 - CONTROL NUMBER
control field 9781803162164
003 - CONTROL NUMBER IDENTIFIER
control field Credo
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240305103921.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230320r20232018maua ob 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781803162164
Qualifying information electronic version
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1473689511
Qualifying information print
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781473689510
Qualifying information print
035 ## - SYSTEM CONTROL NUMBER
System control number (CaBNVSL)slc00004156
035 ## - SYSTEM CONTROL NUMBER
System control number (Credo)hoddermba2020
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1374022825
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD31.2
Item number .F56 2023eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Finn, Alan,
Relator term author.
245 14 - TITLE STATEMENT
Title The ultimate MBA book :
Remainder of title get the edge in business ; master strategy, marketing, and finance ; enjoy a business school education in a book /
Statement of responsibility, etc. Alan Finn, Roger Mason, Stephen Berry and Eric Davies.
250 ## - EDITION STATEMENT
Edition statement [Enhanced Credo edition]
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 20230405
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London, England :
Name of producer, publisher, distributor, manufacturer Hodder & Stoughton,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
264 31 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer Credo Reference,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (40 entries) :
Other physical details 33 images ;
Dimensions digital files.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term electronic
Source isbdmedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Teach yourself
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Your MBA masterclass. Introduction ; Chapter 1. Global business pressures and change ; Chapter 2. Finance, economics and accounting ; Chapter 3. Entrepreneurship, ethics and social responsibility ; Chapter 4. Strategy and marketing ; Chapter 5. Operations management ; Chapter 6. Organizational behaviour and human resources management ; Chapter 7. Research and change management ; 7 x 7 -- Part 2. Your finance for non-financial managers masterclass. Introduction ; Chapter 8. An introduction to the profit statement ; Chapter 9. An introduction to the balance sheet ; Chapter 10. Understanding published accounts ; Chapter 11. Accounting ratios and investment decisions ; Chapter 12. Cash and the management of working capital ; Chapter 13. Costing ; Chapter 14. Budgets ; 7 x 7 -- Part 3: Your strategy masterclass. Introduction ; Chapter 15. Understand what strategy is and what it isn't ; Chapter 16. Understand what drives strategy and what strategy drives ; Chapter 17. Understand internal strategy ; Chapter 18. Understand marketing strategy ; Chapter 19. Understand brand strategy ; Chapter 20. Understand competitive strategy ; Chapter 21. Keep strategy going ; 7 x 7 -- Part 4. Your marketing masterclass. Introduction ; Chapter 22. What is marketing? ; Chapter 23. Marketing and the customer ; Chapter 24. Marketing information and marketing research ; Chapter 25. Strategic marketing ; Chapter 26. The marketing mix - product and price ; Chapter 27. The marketing mix - place ; Chapter 28. The marketing mix - promotion ; 7 x 7 -- Answers.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. From finance and strategy to leadership and marketing, The Ultimate MBA Book is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print version.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on title page of print version.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Executive ability.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mason, Roger,
Dates associated with a name 1944-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Davies, Eric
Titles and other words associated with a name (Marketing consultant),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berry, Stephen,
Dates associated with a name 1962-
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Credo Reference (Firm),
Relator term distributor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 1473689511
-- 9781473689510
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Teach yourself books.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note View this item online
Uniform Resource Identifier <a href="https://search.credoreference.com/content/title/hoddermba?institutionId=135">https://search.credoreference.com/content/title/hoddermba?institutionId=135</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type Public note
        Digital Library Digital Library Digital Library Credo ebook 29/08/2023   658 29/08/2023 29/08/2023 e-book Use your City Account login details.
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