The ultimate MBA book : get the edge in business ; master strategy, marketing, and finance ; enjoy a business school education in a book / Alan Finn, Roger Mason, Stephen Berry and Eric Davies.
By: Finn, Alan [author.].
Contributor(s): Mason, Roger [author.] | Davies, Eric (Marketing consultant) [author.] | Berry, Stephen [author.] | Credo Reference (Firm) [distributor.].
Series: Teach yourself books: Publisher: Boston, Massachusetts : Credo Reference, 2023Edition: [Enhanced Credo edition].Description: 1 online resource (40 entries) : 33 images ; digital files.Content type: text | still image Media type: electronic Carrier type: online resourceISBN: 9781803162164.Subject(s): Industrial management | Management | Success in business | Executive abilityGenre/Form: Electronic books.Online resources: View this item online Also available in print version.| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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e-book
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Digital Library Digital Library Credo ebook | 658 (Browse shelf(Opens below)) | Not for loan | Use your City Account login details. |
Includes bibliographical references.
Part 1. Your MBA masterclass. Introduction ; Chapter 1. Global business pressures and change ; Chapter 2. Finance, economics and accounting ; Chapter 3. Entrepreneurship, ethics and social responsibility ; Chapter 4. Strategy and marketing ; Chapter 5. Operations management ; Chapter 6. Organizational behaviour and human resources management ; Chapter 7. Research and change management ; 7 x 7 -- Part 2. Your finance for non-financial managers masterclass. Introduction ; Chapter 8. An introduction to the profit statement ; Chapter 9. An introduction to the balance sheet ; Chapter 10. Understanding published accounts ; Chapter 11. Accounting ratios and investment decisions ; Chapter 12. Cash and the management of working capital ; Chapter 13. Costing ; Chapter 14. Budgets ; 7 x 7 -- Part 3: Your strategy masterclass. Introduction ; Chapter 15. Understand what strategy is and what it isn't ; Chapter 16. Understand what drives strategy and what strategy drives ; Chapter 17. Understand internal strategy ; Chapter 18. Understand marketing strategy ; Chapter 19. Understand brand strategy ; Chapter 20. Understand competitive strategy ; Chapter 21. Keep strategy going ; 7 x 7 -- Part 4. Your marketing masterclass. Introduction ; Chapter 22. What is marketing? ; Chapter 23. Marketing and the customer ; Chapter 24. Marketing information and marketing research ; Chapter 25. Strategic marketing ; Chapter 26. The marketing mix - product and price ; Chapter 27. The marketing mix - place ; Chapter 28. The marketing mix - promotion ; 7 x 7 -- Answers.
Access restricted to authorized users and institutions.
From finance and strategy to leadership and marketing, The Ultimate MBA Book is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.
Also available in print version.
Mode of access: World Wide Web.
Description based on title page of print version.
