Brand journalism / Andy Bull.
By: Bull, Andy [author.].
Publisher: Abingdon : Routledge, 2013Copyright date: ©2013Description: ix, 277 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415638098 (hbk.) :; 9780415638104 (pbk.) :.Subject(s): Branding (Marketing) | AdvertisingItem type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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City Campus Library Level 5 Lending | 658.827 BUL (Browse shelf(Opens below)) | 1 | Available | 3230280284 |
Includes bibliographical references.