Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Pelsmacker, Patrick de, 1957- [author.] | Pelsmacker, Patrick de, 1957- [author.].

Contributor(s): Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.].

Publisher: Harlow : Pearson Education Limited, 2004Copyright date: ©2004Edition: Second edition.Description: xv, 578 pages : illustrations (some colour) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273685007.Subject(s): Communication in marketing

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 5 Lending	658.02 PEL (Browse shelf(Opens below))	1	Available		3230133689

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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Pelsmacker, Patrick de, 1957- [author.] | Pelsmacker, Patrick de, 1957- [author.].

Contributor(s): Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.].