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Brand journalism / Andy Bull.
By: Bull, Andy [author.].
Publisher: Abingdon : Routledge, 2013Copyright date: ©2013Description: ix, 277 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415638098 (hbk.) :; 9780415638104 (pbk.) :.Subject(s): Branding (Marketing) | Advertising| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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4 Week Loan
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City Campus Library Level 5 Lending | 658.827 BUL (Browse shelf(Opens below)) | 1 | Available | 3230280284 |
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| 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 BEV Brand management : co-creating meaningful brands / | 658.827 BOY Brand famous : | 658.827 BUL Brand journalism / | 658.827 CAT Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / | 658.827 CLI Brands and branding : | 658.827 COO CoolBrands® 2013/14 : |
Includes bibliographical references.
