Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

Series: Events management series: Publisher: Oxford : Elsevier Butterworth-Heinemann, 2006Copyright date: ©2006Description: xxi, 322 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750663618 (pbk.) :.Subject(s): Special events -- Management | Special events -- MarketingOnline resources: Publisher description

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
4 Week Loan	City Campus Library Level 4 Lending	394.206 MAS (Browse shelf(Opens below))	2	Available		3230280428

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Formerly CIP. Uk

Includes bibliographical references and indexes.

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